Making sense of Magento CMS

Confused about Content Management Systems (CMS), don’t know your WordPress from your Magento? 

Here, Happy Creative web developer Sylwia Lukjanowska clears up the clutter from CMS with a review of Magento, one of the most used e-commerce content management systems in a packed market.

A content management system (CMS) is a system used to manage the content of a website.

It’s a computer application that allows publishing, organising, deleting, editing and modifying of content.

Content Management has many roles in today’s marketplace and is an important base for any blog, articles, news, and description of products.

Many corporate and marketing websites use a CMS.

A CMS typically aims to avoid the need for hand coding, but may help it for specific elements or entire pages.

A web CMS may catalogue and index, select content or deliver content to specific visitors in a requested way, such as other languages. Web Content Management System usually allows client control over HTML – content, files, documents and images.

CMS features of Magento

Magento CMS features, which is an open-source CMS for e-commerce websites.

The software was originally developed by Varien Inc., a US private company with assistance from volunteers. The first version of Magento was released on 31 March 2008.

CMS Pages

They’re used for you web pages. They can be very simple, for instance, Terms & Conditions or more complicated, media-rich pages.

CMS Blocks

CMS Blocks are similar to pages, but are not accessible independently.

For a CMS block to appear on site it must be inserted into, for example, a CMS Page.

CMS Widgets

CMS Widgets are where you can get really clever with your CMS content, allowing you to insert elements in special formats.

This could range from a simple banner, animated slider to the most popular products block, or an interactive feature such as a nearest Store Locator with map integration.

CMS Widgets can be inserted into CMS Pages or Blocks.

Widgets can appear in a variety of regions, or pages, and can have a variety of options or methods of input.

If the above CMS functionality doesn’t meet the full level of control required for your store, then there are huge possibilities for adding custom modules which can be created for pretty much any scenario, putting you in full control over Magento e-commerce platform.

Stay tuned, as Happy Creative is launching an amazing e-commerce site soon but in the meantime check out our other web projects.

Sylwia Lukjanowska is a Creative Thinker and Web Developer at Happy Creative, a full service marketing and creative agency based in Blackpool, Lancashire. To learn more or contact us please go to

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