Your customers have become hungry, very hungry for content and not just any content…good, interesting and useful content. The kind that keeps their attention for minutes whilst they scoot through another Twitter screen or LinkedIn update. The kind that makes them laugh, or want to be the “first” in their social group to find and share. The kind of content that gives them a “I did not know that” moment…however brief.
Unfortunately this kind of great content doesn’t create itself. Understanding your market is key, as is the understanding that content marketing is only one prong in a fork that is essential for any business worth it’s salt these days.
Good content, On-page “SEO”, Online PR and Link/Placement and Social are the prongs that are essential for any website to perform.
Content marketing builds social awareness of your brand. It’s the signal potential customers need that says you’re credible and trustworthy. It’s how they carry out their due diligence checks, and how you engage with new and existing customers.
Content marketing is about using interesting, informative, original material to drive people to your business. It’s about telling a story about your business, brand or product in an engaging way.
Crafting content requires a great deal of time and an understanding of the brand and audience in a way many companies do not thoroughly appreciate. The material you offer up to your audience will be considered the meat of the dish served and if it’s not cooked to their tastes, you will struggle.
This explains why many start-ups will begin with other content creators, working towards their piece de resistance. But what should also be considered is that little and often is much more effective, also in cost and time.
It’s something our customers are already benefiting from, with algorithm changes at Google driving the requirement for quality content and Social Media dominating the business landscape.
Content Marketing is not just what you say – it’s where you say it, allied together this creates tangible business results…and THAT is why.
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Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content