A Happy PR & Content Manager
ustomer testimonials are a great way of showcasing your organisations talents via an independent source, without really having to say too much.
If you’re one of the lucky ones inundated with customer feedback? but you’re not sure how to harness these as a marketing tool? This might just help you…. According to Social Barrel, “The average consumer consults 11 online reviews before making a purchasing decision.”
This is where you can utilise your customer testimonials, as they can help influence the decision making process, however, that doesn’t mean to say you should put them all over your website and branding. Oh no! they do need to be used correctly.
Here are 4 different ways you can use testimonials in your content
Memes, infographics or videos are just some of the ways you can turn a testimonial in to a quick, eye-catching format that will truly encourage engagement on your social media platforms.
So, going back to using testimonials correctly…...hundreds of praises from your previous and existing customers won’t necessarily help visitors make a purchase decision.
But, what makes them click is: results.
Tell them about the results. Using case studies as your weapon to show them what they can achieve by choosing you.
So you’ve got a huge amount of traffic heading to your lead generation pages, but not getting many leads? How about introducing a slider or pop-up testimonial at that crucial decision making stage? This can be really effective in settling any doubts your prospect may have and in providing reassurance that they’re making the right decision.
Everybody is on the hunt for inspirational quotes, that’s why #hashtags such as #MotivationalMonday and #WisdomWednesday on Twitter are so popular. A quote relevant to your industry will never fail to catch someone’s attention, leading to easy engagement with your audience, plus they are really simple and easy to create!
Whichever option you choose just be sure that your client has agreed to you using the testimonial before you post it across your website and social media.
Inspired by what you’ve just read? Why not follow us @happy_creative or you can always contact us on 01253 446933.
Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content