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Making the most of customer testimonials

Jenny Clark
Jenny Clark

A Happy PR & Content Manager

You know how good you are, but simply claiming to be the best at what you do is not always enough to convince consumers.


ustomer testimonials are a great way of showcasing your organisations talents via an independent source, without really having to say too much.

If you’re one of the lucky ones inundated with customer feedback? but you’re not sure how to harness these as a marketing tool? This might just help you…. According to Social Barrel, “The average consumer consults 11 online reviews before making a purchasing decision.”

This is where you can utilise your customer testimonials, as they can help influence the decision making process, however, that doesn’t mean to say you should put them all over your website and branding. Oh no! they do need to be used correctly.

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Customer testimonials are a great way of showcasing your organisations talents via an independent source, without really having to say too much.


Here are 4 different ways you can use testimonials in your content

Generate visuals

Memes, infographics or videos are just some of the ways you can turn a testimonial in to a quick, eye-catching format that will truly encourage engagement on your social media platforms.

Create a Case Study

So, going back to using testimonials correctly…...hundreds of praises from your previous and existing customers won’t necessarily help visitors make a purchase decision.

But, what makes them click is: results.

Tell them about the results. Using case studies as your weapon to show them what they can achieve by choosing you.

The right time to add a slider

So you’ve got a huge amount of traffic heading to your lead generation pages, but not getting many leads? How about introducing a slider or pop-up testimonial at that crucial decision making stage? This can be really effective in settling any doubts your prospect may have and in providing reassurance that they’re making the right decision.

Use it as a quote

Everybody is on the hunt for inspirational quotes, that’s why #hashtags such as #MotivationalMonday and #WisdomWednesday on Twitter are so popular. A quote relevant to your industry will never fail to catch someone’s attention, leading to easy engagement with your audience, plus they are really simple and easy to create!

Whichever option you choose just be sure that your client has agreed to you using the testimonial before you post it across your website and social media.

Inspired by what you’ve just read? Why not follow us @happy_creative or you can always contact us on 01253 446933.

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Making the most of customer testimonials
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