“Rely on us.” For 7 years, that’s been the Happy-inspired strapline at the heart of Lancashire law firm Napthens. And while people and businesses across the North West continue to rely on Napthens, they continue to rely on us.
People and relationships have always been the core of Napthens Solicitors’ award-winning approach to doing business. That’s why, when it came to implementing our latest refresh of the company’s offline materials, it was those same people and relationships that became the main feature.
We’ve produced a series of press ads, brochureware and general literature with families and business owners, not lawyers, as the stars of the main imagery. “We put our clients at the heart of what we do,” says the company website, and the marketing materials we’ve created echo that sentiment.
That’s because it’s not what you do that matters; it’s the difference you make. And for families going through tough times, businesses seeking to grow and people just wanting a friendlier, more personal approach to buying or selling their home, being able to rely on Napthens is the difference that adds up to one very big deal.
