“Rely on us.” For 7 years, that’s been the Happy-inspired strapline at the heart of Lancashire law firm Napthens. And while people and businesses across the North West continue to rely on Napthens, they continue to rely on us.
People and relationships have always been the core of Napthens Solicitors’ award-winning approach to doing business. That’s why, when it came to implementing our latest refresh of the company’s offline materials, it was those same people and relationships that became the main feature.
We’ve produced a series of press ads, brochureware and general literature with families and business owners, not lawyers, as the stars of the main imagery. “We put our clients at the heart of what we do,” says the company website, and the marketing materials we’ve created echo that sentiment.
That’s because it’s not what you do that matters; it’s the difference you make. And for families going through tough times, businesses seeking to grow and people just wanting a friendlier, more personal approach to buying or selling their home, being able to rely on Napthens is the difference that adds up to one very big deal.
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Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content