North West creative agency makes chapati chappy happy

Happy has helped bring Dragon’s Den star Chapati Man’s unique take on lunch to a Morrisons store near you.

Chris and Andrea who appeared on Dragon’s Den in 2010 love (amongst other things) music festivals and curry. When they decided to bring the two together Chapati Man was born. Their curry wraps won them the No.1 food caterer award at Glastonbury in 2007 and they were named British Sandwich Designer of the Year 2011.

So when the time came to turn a huge festival following into a distinct, nationwide brand, the Chapati Man chose the flavourful creativity of Happy.

The goal was to introduce the brand to buyers within the major multiple retailers with a view to securing an exclusive deal. Taking our lead from Chapati Man’s festival heritage, we created a direct mail campaign in the form of a retro record sleeve containing 4 double-sided discs about the brand. The piece was everything the chapatis are: bursting with colour, full of exciting goodies, and just the right balance of filling and flavour.


A new reason to shop at Morrisons

The response was fabulous. Chris secured meetings with many of his key targets, following which he agreed a deal with Morrisons. His chapatis are on their shelves right now.

“Buyers thought [the direct mail piece] was fresh, fun, trendy and retro,” says Chris. “It made a change from the endless PowerPoint presentations/mails they get sent and gave them something interesting to read (not too long and detailed) and tangible to touch. Happy certainly put the Chapati Man brand image and story across.”

Could we do the same for you? Take your product to the next level with a creative agency that gives your marketing added flavour.

Oh, if you’re hungry and there’s a Morrisons nearby, give Chapati Man a try and change your lunchtime forever.

About Happy: Marketing strategies of cunning logic. Branding concepts that quicken the pulse. And results that make shareholders smile. Technically, Happy Creative is a north west strategic marketing and branding agency, although that barely covers the half of it. Find out more at


Share this:
01253 446 933

Please enter your email to subscribe to the Happy blog


Paid Social Campaigns

Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.

More about Paid Social Campaigns

Social Media

All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.

More about Social Media

Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

More about Design & Brand Building


Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

More about Websites

PR & Content

There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

More about PR & Content

Claim your happy offer

    Claim your happy offer

      Claim your happy offer

        Claim your happy offer

          Claim your happy offer

            What would make you happy today?