The timeless Carry On films are being brought back to the big screen, more than 60 years since the original brought innuendo to mainstream media and became a national treasure. (Yes it has already been back briefly but it was so bad I’ve forgotten the name of it).
Sadly, most of the cast are now no longer with us but hopefully – if they get it right, and I’m not sure they will – the comedic content will be of a similar vain. And this got me thinking.
As a writer, the majority of my days are spent researching, sourcing and creating new and exciting copy which will get our clients seen in new circles. In much the same way, the return of the Carry On films will introduce a new generation to its charm.
But content is a funny thing, once you have created it, shared it and made it engaging to your audience, you are back to square one. The way the digital age is going, the web is an all-consuming monster of content, it craves it and then goes back for a second, third and fourth helping. It means you must become a content curator, not just a content creator, a newspaper editor not just a writer.
Content creation doesn’t stop and it doesn’t look like it will do any time soon.
So, here’s some tips on getting the most out of your content:
You have copy that you are proud of, and rightly so. It took you ages, it got you loads of traffic and generated tons of engagement. So why not re-visit it? There’s loads of ways to do it; through an infographic, making it into a video, turning it into a white paper or case study or hosting a webinar. It will guarantee your content reaches a wider audience and make it more accessible.
There’s no point having your blog post setting up camp on your website, make sure you use your social media platforms and get it out there; Tweet it, Facebook it, get it on your company page on LinkedIn, pin it to your Pinterest board, add to the hundreds of free blogging sites out there. The tools are there, use them.
Add to it!
Content likes to be changed frequently but not just with a few words here and there, make sure you are adding fresh paragraphs, new images (with added content) and make it sound fresher. The Google-bots will love you, and so will your new advocates.
See the bigger picture!
Seeing as you are making your content fresh on a blog post, take a look at the rest of your website and decide what needs changing to make it better. Look at your analytics and see what the most visited posts are and make them better.
Take a history lesson!
Looking at your analytics will show which older posts were successful and share it again. #ThrowbackThursday is now a very popular conversation on social media and adding this will introduce you to a new audience. Learn from history and you will never look back.
Please enter your email to subscribe to the Happy blog
Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content