How RTC gave its brand bounce

Staying at the forefront of your field doesn’t happen by accident. It takes drive to understand what’s happening in your market. But when you do, the results can differentiate you from everyone else in the playground.

RTC are experts in safety surfacing. When you take the kids to school or nursery, chances are the super bouncy play surface you walk on is RTC’s Billy Bounce brand, a national leader in reducing grazed knees and the use of Elastoplasts.

As you might expect for a company built on safety-consciousness, RTC don’t leave anything to chance. They want to stay market leaders by delivering better – in terms of product and service. That means finding out what issues customers are facing, and how they can help solve them.

Happy has been working with long-term client RTC as brand strategists, working with senior members of the team to explore their brand story. Our role includes market research among RTC’s core audiences of councils, architects, planners and playground manufacturers.

The results have given RTC real insight into the opinions, experiences and perceptions of customers. It becomes a virtuous cycle – always able to deliver exactly what the customer wants because you took the time to ask. It keeps you ahead of the competition too.

And as RTC has discovered, when you commit to this type of research there is, appropriately enough, far less chance of being brought down to earth with a bump.

What’s really happening in your market? We’ll help you find out.

Share this:
01253 446 933

Please enter your email to subscribe to the Happy blog

REQUEST A CALLBACK

Paid Social Campaigns

Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.

More about Paid Social Campaigns

Social Media

All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.

More about Social Media

Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

More about Design & Brand Building

Websites

Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

More about Websites

PR & Content

There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

More about PR & Content

Claim your happy offer

    Claim your happy offer

      Claim your happy offer

        Claim your happy offer

          Claim your happy offer

            What would make you happy today?