How RTC gave its brand bounce

Staying at the forefront of your field doesn’t happen by accident. It takes drive to understand what’s happening in your market. But when you do, the results can differentiate you from everyone else in the playground.

RTC are experts in safety surfacing. When you take the kids to school or nursery, chances are the super bouncy play surface you walk on is RTC’s Billy Bounce brand, a national leader in reducing grazed knees and the use of Elastoplasts.

As you might expect for a company built on safety-consciousness, RTC don’t leave anything to chance. They want to stay market leaders by delivering better – in terms of product and service. That means finding out what issues customers are facing, and how they can help solve them.

Happy has been working with long-term client RTC as brand strategists, working with senior members of the team to explore their brand story. Our role includes market research among RTC’s core audiences of councils, architects, planners and playground manufacturers.

The results have given RTC real insight into the opinions, experiences and perceptions of customers. It becomes a virtuous cycle – always able to deliver exactly what the customer wants because you took the time to ask. It keeps you ahead of the competition too.

And as RTC has discovered, when you commit to this type of research there is, appropriately enough, far less chance of being brought down to earth with a bump.

What’s really happening in your market? We’ll help you find out.

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How RTC gave its brand bounce
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