How to get more enquiries
How do you find new customers? It’s the simple question at the heart of every business and answering it is perhaps the most important challenge you face.
Lead generation has changed. There are more ways to put yourself in front of customers.
More tools at your disposal. More ways of dangling carrots and enticing customers to buy.
So which will work best for you? What’s the right mix? How do you time your communications
to reach your audience when they’re most likely to listen? And who will do it? We know.
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.
A great story is a powerful way to generate leads.
A great web page can show how good a problem solver you can be. A great blog can demonstrate you’re the expert in your field. Content generates leads by sharing your expertise, showing your human side, and being the most helpful version of yourself online. Yet there are only so many hours in the day, and the right words take time. So use ours.
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing. We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.
Paid Social Campaigns
Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares. We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’. Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world. But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.
How you benefit:
- Put our expertise, creativity and constant, reliable support to work on your lead generation
- Build your brand more creatively, more strategically and more successfully
- Use powerful analytics to make your website more responsive to your customers’ expectations
- Take a strategic, managed approach to social media to connect more effectively, build engagement and optimise leads
- Have a strong and consistent visual style to reinforce and strengthen your brand at each “touch”
- Carefully crafted, relevant content builds your credibility, engages your audience and helps you get found online
- You let us generate the leads, so you and your team remain free to convert them
- Choose how you work with us – use our creative ideas and implement the designs yourself, choose design services or combine with other services – PR, social, content animation, digital to build a powerful ‘joined-up’ brand