Desk Research

Making sense of information that may be valuable to your business


What it is

Desk research is an important part of the market research process and it is often neglected by many market research agencies. Many agencies will focus purely on primary data (i.e. original/first hand market research) which does run the risk of limiting the effectiveness of the market research. We feel that before undertaking any market research project, we should at least ask the question – what existing research is already out there? You’d be surprised how much information and market research data is already available, it’s just a matter of finding it!

When to use it

This technique is best used to start most market research projects and should help give guidance to plan the project ahead. At Happy we conduct desk research on many subjects such as competition, design, consumer behaviour and specific markets.

The Benefits

The benefits are endless as the internet is extremely useful when it comes to finding information on a subject. It is time consuming, which is why some people end up not doing it, but then again, this is exactly why we are here to help.

A Success Story

Flair Rugs (retail) – competitors

Being in the retail industry, Flair Rugs needs to compete for the attention of their target audience with many others. For Flair, this is done on a trade level as well as on a consumer level as they have two target markets. It was important to establish, from the very beginning of the work relationship between Happy and Flair Rugs, what their competition is all about. A thorough knowledge of their competitors makes any company aware of the stops they can pull to be ahead of the game. So, Happy conducted extensive desk research on Flair’s competition and the insights helped with establishing the need for further research as well as with the re-branding process.

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Paid Social Campaigns

Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.

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Social Media

All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.

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Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

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Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

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PR & Content

There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

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