Can be done face to face, online and by telephone


What it is

Surveys are used to gather information about existing or potential customers in a certain market or population. The information from the survey is then used to assess attitudes and beliefs, and in turn predict market behaviour, such as buying intentions. Happy can conduct surveys face to face, online or by telephone.

When to use it

Surveys are best used when you need a little information about a lot of different topics and you think you already know some of the answers, you just want to confirm the frequency with which an answer is given. It is also advisable to use a survey when the potential responders would not feel comfortable talking about the topic in the presence of others or the topic is so controversial that it would cause a distracting polarity if asked about within a focus group. You should use a survey if you have already defined key issues through a qualitative approach (focus groups, interviews, etc.) and want to know what the larger population thinks.

The Benefits

Surveys can confirm or debunk your suspicions about a group’s opinion. It can lead your business into the right direction just when you thought you were already on the right path.

A Success Story

Jhoots (staff survey)
Sometimes time, budgets or resources don’t allow for interviews to be done with everyone we feel we should talk to. When this happens, we carefully select a representative number of participants and then create a survey that can reach the people we can’t talk to. This is what Happy did with Jhoots. The face to face interviews resulted in a number of insights that had to be confirmed by asking the same questions to a larger audience. In the end, the two combined (interviews and survey) gave Happy – and Jhoots – a very clear result on the staff’s thoughts on the company.

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Paid Social Campaigns

Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.

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Social Media

All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.

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Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

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Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

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PR & Content

There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

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