Raising Awareness

Tell more people about the great things you do


 

You do lots of great stuff, have a fantastic reputation but not enough people know it. You want more people to know you, what you do and the difference you’re making. You’ll be happy if you are seen more online, on social, in print, and if people are talking about you in all the right ways.

 

Making you happy

Brand Building

 
 

It’s one thing to raise awareness about your brand. It’s quite another to make people care about it. We all know the brands whose mere logos are enough to trigger an emotional response in us. So how do you make customers feel something about your brand?

We do it by making your brand ‘sticky’, because sticky brands leave a lasting impression. They get their hooks in you (in a good way) and don’t let go. They raise awareness – and they keep it raised.

We help build your brand by creating a distinctive look that reflects who you are. We do it by marrying your visual style with your messaging. And we do it by carrying that design identity across everything you do – from your print ads and website to your social media.

 
 

Brand Building

How you benefit:

  • Your company stands out amongst the competition
  • Original thinking delivers original concepts that are unique to you
  • Your design has ‘legs’, raising awareness and reinforcing your brand across multiple channels
  • Work with an expert team who’ve helped build some of the most recognisable brands in the country
  • Choose how much help you need from us – ask us for concept ideas and do the rest yourself. Or let us build your brand from concept to full realisation across a mix of media including digital, video, animation and more.

Making you happy

Content Creation & Copywriting

 
 

“If only I’d known.” Four words we’ve all used at one time or another which really mean something very different. What they really mean is ‘You didn’t tell me about it’. Or ‘I didn’t get your message’. Or even ‘I think I saw something about it but I didn’t pay it too much attention’.

In business, the very worst thing a customer can say to you is ‘If only I’d known’.

So we ensure the words your business uses make their point. We use short, clear words (like these ones) so there are no misunderstandings. We use the right keyphrases so you can be found online for the right things at the right time. And we use a tone of voice that’s consistent across all your marketing, so your customers feel as though they’re getting to know your business, even if they never see you in person.  

Let Happy use the right words to raise awareness of your brand, and make sure that every customer gets the message.

 

Content Creation & Copywriting

How you benefit:

  • Use words that get results
  • Fresh, original content gives you a fresh, original voice that Google takes notice of
  • Expert copywriters tailor content to your audience and marketing channels
  • Create a new, distinctive tone of voice to make your business stand out
  • Save time in having to create content yourself
 

Making you happy

Social Media Strategy, Management & Advertising

 
 

There’s really no better way of getting your brand ‘out there’ than social media. It’s an immediate route to your customers. It lets you engage in a more informal and friendly way. It keeps your brand in mind. And if there’s ever a PR problem, it can be a powerful way of putting things right fast. For B2B and B2C businesses, social media is an essential tool to raising – and retaining – brand awareness.

But that’s not to say it’s easy.

Building a social media profile that really works for you takes time and strategy. It takes someone to do all the nuts and bolts stuff like research, writing, scheduling, posting, reviewing and more. So if you want to be able to focus on the day job whilst still building your brand via social media, you’ll need a little help.

Happy’s social media experts will help you define your strategy, so you build your brand on the right platforms in the right ways at the right time. We’ll manage your content and paid ads, create your memes and GIFs. And each month we’ll provide the reports that show you how your social media presence is growing.

 
 

Social Media Strategy, Management & Advertising

How you benefit:

  • Free yourself from the need to constantly update and monitor your social media channels
  • Create a social media presence with purpose – one that really builds awareness
  • Keep your social media alive and active
  • Make your paid social campaigns more effective
  • Tailor your package – ask us to tackle all your social media, let us take one platform, or share the load
  • Monthly reporting helps you take a more strategic approach to building your brand

Making you happy

PR

 
 

When you boil it right down, you know what PR really is? it’s tubthumping. It’s making a noise. It’s showing a world that doesn’t know you or your latest services what they’re missing.

Happy can help you raise awareness of your brand in lots of ways:

We’ll find the ‘hook’ at the heart of your project, the big idea that makes people sit up and take notice.

We’ll tell your stories in a way that generates noise or buzz. “But we don’t do much that’s newsworthy” you might say (we hear that a lot). Yet, from new products and technical innovation to service stories of going the extra mile, we’ll show you how to make more of the things you do every day.

Then we’ll ensure that your brand gets ‘out there’ by talking to the right contacts, and ensure your stories find their way into the publications that can help raise awareness. If you’re ready to make a name for yourself, let’s make a start.

 

PR

How you benefit:

  • Use our creativity to uncover new angles and PR ideas you might not have thought of
  • Use our contacts, built up over years, so you reach the right audience
  • Make your PR strategic rather than piecemeal – so it’s more joined up, and fits your business objectives
  • Work with experts who know what stories to tell, and how and where to tell them
  • Let your Happy account manager guide you through the process, so everything stays clear and simple
 
 

I’d like to know more about Raising Awareness

 
 
 
01253 446 933

What would make you happy today?