It’s one of the hottest business topics of 2018.
GDPR (or the General Data Protection Regulation to give it its official title) is the biggest change to data to happen in the past few decades.
In essence, GDPR is being implemented – and will come into effect automatically on May 25 – with the aim of protecting an individual’s data.
The EU’s official statement is as follows: “The aim of the GDPR is to protect all EU citizens from privacy and data breaches in an increasingly data-driven world that is vastly different from the time the 1995 directive was established.”
It’s a huge change for all businesses and if you fail to adhere with GDPR you could land up with a fine of up to four per cent of your annual turnover.
In terms of marketing, processes will have to be implemented and adhered to, everyone will have to be involved.
Without trawling through the thousands of pages of official regulatory paperwork, here’s our tips on being GDPR ready:
Make the reforms known to key people in your business, those with decision-making powers and tell your staff about the implications of GDPR.
Carry out an audit
Carry out an audit of the documents you hold which have personal data, the source of the data and how you share it and intend to share it.
Remember individual rights
GDPR will give enhanced rights to individuals having access to their info, having info erased, prevent direct marketing and data portability. Companies should ensure procedures and policies are in place for these rights.
Make it someone’s responsibility
Although not compulsory for SMEs, everyone should be aware of the change of GDPR so all staff should be responsible when it comes to data. Larger businesses should be putting a Data Protection Officer in place.
Take care with consent
All businesses should set up a process on how they obtain consent to information they receive before it is used.
Due to the complexity of GDPR and its aim to protect all individuals, you should be creating new practices for verifying the age of children and obtaining parental or guardian consent when processing the data of under 16s.
Beware the breaches
Businesses need to ensure procedures are in place to detect, investigate and report any data breaches. Failure to do this could result in a significant fine.
The above steps are the essential steps to having your business ready for GDPR, for more information on how to make sure everything is in place, visit the official website at https://www.eugdpr.org/eugdpr.org.html
Be ready for GDPR, time is running out.
Please enter your email to subscribe to the Happy blog
Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content