Happy truly believe in the power of giving back. Since 2018, we’ve supported the Blackpool Samaritans' ‘Pay for a Day’ campaign, ensuring that someone is always there to listen when it matters most. The Happies chose a special day to donate to this incredible cause – and for us, that day is the 21st of May.

It costs Blackpool Samaritans £192 a day to run and maintain the branch and shop, and that money helps ensure that anyone in distress has somewhere to turn. In Blackpool alone they receive and answer more than 70 telephone calls, emails, or text messages every single day. That’s more than 70 people reaching out for support, and over 70 people who just need to be heard.

Always Someone There to Listen

With a dedicated team of around 70 volunteers, Blackpool Samaritans provide a vital lifeline for those struggling with their mental health. Their volunteers don’t offer advice or tell callers what to do – they simply listen, creating a safe space for people to share their thoughts and feelings without judgement. That support can be life-changing, sometimes even life-saving.

This is why the Happies are enthusiastic about supporting the work they do. We know that mental health challenges can affect anyone, at any time, and having someone to talk to can make all the difference.

A Partnership with Purpose

In 2023, we were appointed by Blackpool Council as their strategic marketing and branding partner, following a successful tender win for an SPF-funded initiative. With social value at the heart of the contract, we’ve been working alongside the Business Growth Team to develop and promote the Blackpool Net Zero Business Academy and Blackpool Growth Business Academy – both initiatives designed to create a stronger, more sustainable future for businesses and communities.

As part of this work, we saw an opportunity to make an even bigger impact. We gave the Business Growth Team the chance to choose a special day that meant something to them, they chose 29^th August for us to dedicate to another Pay for a Day donation in recognition of the social value we are so proud to support.

Making a Difference, Together

Mental health is just as important as physical health, and charities like the Samaritans ensure that no one has to face their struggles alone. By supporting this campaign, we’re helping to provide that vital listening ear, a small act that can change a life.

Chief Happy, Karen Lambert says “We are incredibly proud to be part of this initiative and to continue supporting Blackpool Samaritans further through our contract with Blackpool Council. Their mission to be there for anyone who needs them, is a value that the Happies hold close to our hearts. We believe that in putting people first and giving back time you can truly make a difference.”