Launching a new brand is always exciting.
Getting to know the client, their thoughts on the path they want to take, the initial designs, ideas for marketing the product and the build-up to launch day.
And when the service is totally unique and targeted at a specific location with a great character being the brains behind the idea then the whole process is even more exciting.
Step forward Emeca Beckford, the Jamaican-born businesswoman, aiming to put her brand, Temps in the City, on the map across London – just the 12 million or so people to target then!
Temps in the City aims to revolutionise the way people work, by offering thousands of temporary jobs across the capital in hospitality, IT and the customer service industry.
Armed with over two decades of experience in providing great customer services at a number of capital-based companies, Emeca’s dream of launching her idea just required a few missing jigsaw pieces.
The mum-of-two needed a multi-disciplinary marketing agency to advise, create great content, design its branding materials.
Emeca also needed help with animation and advertising, as well as PPC expertise and provide full public relations for it launch.
She said: “I knew this relationship was meant to be from the outset. The warm welcome, Happy’s experience, their brand vision, creativity and thought process was very natural.
“As a start-up company with a huge to-do list and a newbie to the marketing world, Happy makes it seem effortless with their constant communications, concepts and content to keep my brand passion alive. Distance is not a problem with our relationship.
“Their team spirit is admirable and infectious and I know we are all striving towards the same goal.”
Temps in the City has become a hit within the recruitment market with industry bloggers snapping up the PR and content for various platforms.
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