Was it the final two you were expecting though? Granted, after 11 weeks of hard-fought battles in tasks and bickering in the boardroom we were left wondering who would be Lord Sugar’s dynamic duo.
This series of The Apprentice has been unlike the other 10 in that there’s been no clear standout candidates from half-way through. You could argue that both Vana and Joseph stepped up in recent weeks but usually there’s a couple who shine in tasks and causes Lord Sugar to do that strange smirk he tends to do when he’s onto a winner.
In a series which has largely failed to sparkle, The Interviews were immense with new interviewer Linda Plant an absolute no-nonsense, call-a-spade-a-spade attitude to BS (this is a family blog so no swearing) especially when it came to the King of BS, Richard. Tricky Dickie left the room a wounded man having just realised his business plan was for a business he was already running. Epic fail.
Which left Corporate Gary and Lovely Hair and Smile Charleine to have the finger pointed at them by Lord Sugar. Gary, bless him, had clearly been brainwashed by the same multi-billion pound corporation responsible for millions of our 5p shopping bags and was under the impression he was Lord Tesco. Once it came out he was in charge of the coffers for a lot less than the £1bn he claimed he was there was only one way he was going. Out of the boardroom with his bizarre business plan for hologramatic parties, or something like that.
For all her mettle and emotion, Charleine headed for the exit first though with her idea to become a cut above the rest of the small salons in Plymouth after “winning an award from the local paper” so elegantly put by Ms Plant. Lovely as she was, Charleine’s idea of becoming the next T&G was trimmed down by Karren and Claude and Lord Sugar pointed the finger. I don’t think we’ll be seeing the last of her though, and her clippers.
So now it’s down to dating-game app pioneer Vana and not-so-dodgy-’tache anymore Joseph. For the latter off went the bum fluff and on came the business patter as the talk matched the walk as he strode into the final with his plumbing franchise plan safely in his white van. For Vana, so long as she doesn’t blow all the £250,000 in the first week of winning (if she does) then she might go far.
Who’s your money on then? Team Vana or Team Joseph? It’s a tough call but a worthy finale to a series which has finally whittled down the wasters and brought two genuine contenders to the ring.
Let battle commence.
Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content