oday marks the start of National Tell a Story month, so we thought it was the perfect time to talk about storytelling in business.
In recent years, honest and ethical marketing has become more important than ever in a business’ profile and, ultimately, success.Customers can see through exaggerations and false claims and they simply want brands to be honest and upfront with them. Some companies even upgrade their products so they have a stronger, genuine marketing message. Social media has accelerated all of this as businesses now have nowhere to hide and are on the front line when it comes to answering customer’s questions and complaints directly and in public.
Gary Halbert | author, marketing practitioner, copywriter
Customers want to see the face behind the brand. They want to understand the journey that has been taken to get to where a company is now; the fails, the success – and everything in between.
Remember though, authenticity is absolutely key and that is why it is the perfect time for smaller businesses with passionate back stories to shine.
Gone are the days of strict rationality and bravado that existed in the Mad Men era and we are moving forward into a space where emotional intelligence is a highly regarded skill in leaders and mental wellbeing in the workplace is taken seriously.
Each week there are articles published around how Wall Street traders use their ‘gut feeling’ for their best deals and how start-ups can accelerate into the known spectrum with no advertising spend, just their story!
Why tell a story?
- It builds an emotive connection between the brand and the customer - It can provide opportunities of USPs - It builds trust with current and potential customers - It makes you human in an age where automation and robots is more of a reality with each day - It helps you have a strong foundation for your brand messaging, outlook, mission and goals.
Need inspiration? Here are some brands who feature a story section on their websites;
Tinker Gin Virgin The Cambridge Satchel Company
And try and catch Top Of The Shop with Tom Kerridge on the BBC at the moment. The consistent advice that the experts give? It’s all about telling your story to boost your sales – and it works!
This year Happy is celebrating 13 years as a creative agency by looking at all things 2005 and having some fun with what we find. It is our story. It is who we are, it is where we came from, it is how have evolved.
Watch out for some vintage fun in the coming weeks, and in the meantime if you think storytelling would strengthen your brand, but you are unsure where to start, get in touch and we can have a chat!
Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content