If you live or work in the North West, you know Napthens. The multi award-winning law firm has a 240-strong team operating from offices across Lancashire, Cumbria and Merseyside. And for more than a decade, Happy has been Napthens’ design partner.
Our latest project was a brand refresh, built around the central theme of ‘Together is Better’. It’s a powerful message which not only sums up Napthens’ relationship with its clients but reflects its internal culture too. It was a theme that immediately hit home for us, and one we loved working with because it offered real focus and scope.
The new style is now in use across Napthens’ brochures, leaflets, press ads and corporate presentations. You’ll also find it on the website and more widely across other online collateral. You’ll see the breadth of the branding in this short video.
Director of Marketing, Teresa Deeney explained why, after working together for so long, Napthens’ relationship with Happy remains so strong: “From the outset Happy took their time to really understand our business and the way we work. That’s been invaluable throughout our long partnership. In this refresh, Happy were able to re-energise our corporate look - and we love their interpretation of our vision of ‘Together is Better’.”
“I really admire Napthens’ ability to remain fresh,” said Chief Happy, Karen Lambert. “They constantly ensure they understand and respond to their client’s changing needs, and they are great at adapting what’s relevant to their clients and applying it to their outward appearance to great effect. We are privileged to see their hard work from the inside, and the authenticity of the ‘Together is Better’ theme is obvious. It’s easy to see why they are being recognised with multiple awards.”
To take a fresh look at your branding, it’s better to work together with Happy. Let’s chat
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