What The Happies think of
this year’s Christmas Adverts


Jenny Clark
Jenny Clark

A Happy PR & Content Manager

T

he 2018 Christmas ads have finally hit our tellies! It’s not enough anymore to create a standard advert at this time of year. Competition to be the best is intense and retailers’ adverts now need to be more memorable, glitzy and certainly emotive to make sure that they captivate their audiences.

The Happies have been eagerly discussing this season’s and it’s caused a stir here at Happy HQ.

 

The first to hit the news was Iceland after it was banned from being
released over concerns that it appeared too political.


 

The frozen supermarket giant campaigned for an ‘Orangutan-friendly’ Christmas, but Watchdog Clearcast claimed that it didn’t comply with advertising practices. Whichever way you look at it, it triggered a conversation about ‘Palm Oil’ amongst the Happies and it certainly brought the ad into the national spotlight. Iceland benefited from some exclusive national coverage as well as striking uniform support amongst social media audiences. A well thought-out campaign we think.

John Lewis released its long-awaited ad, this year featuring musical legend Elton John (Happy Jenny’s musical hero). The ad takes you on a journey of some of Elton’s most iconic moments - tenderly named ‘The Boy and The Piano’. Fans were raving about the tear-jerker until Waitrose threw their hilarious inception advert into the mix blowing the John Lewis ad out of the water! Fans commented on its savage nature, however, it’s worthwhile to mention that John Lewis and Waitrose are now sister companies and that the campaign was planned all along – such a genius collaboration by the ad agency that’s for sure. It almost made us forget that just months ago, John Lewis were hitting tabloid news over fears it would go into administration – this goes to show the power of a good marketing campaign.

#Reindeerready has also been hailed as a huge success, McDonalds fans praised the food-chain for their feel-good ad, that they say beats John Lewis ‘handsdown’ this year. The ad shows Father Christmas enjoying tucking into the mince pies that have been left out for him by families - a Christmas tradition handed down by generations. However, this year Rudolph and his pals are saddened to find no carrots were put out for them. Santa becomes aware of this and spies a McDonalds down the street where he stocks up on bags of carrots for the Reindeer. The Reindeers rejoice and Christmas is inevitably saved. Tugging on the heart strings of its viewers this advert specifically promotes the fast food chain as offering healthy alternatives in a bid to revamp its unhealthy image.

It's interesting to see that the use of hashtags # has made a comeback this year, with many of this year’s festive adverts using the social trend as a way of recording engagement. Playing a prominent role in today’s social culture the # is a great way to categorise content, making it easily accessible and allowing a business to connect with their followers across multiple social accounts, Twitter and Instagram are by far the most popular for # content.

 
 
 
 

A Happy HQ favourite is ‘Kevin the Carrot’ – who returns to our screens for another year! The incredibly cute and loveable Kevin appears in a Coca Cola spoof. In the first part of the budget chains festive campaign, Kevin is left helpless when his beloved carrots are left dangling over a cliff edge using the #SaveKevin.

The second part of the series returns with Kevin battling the evil parsnip ‘Pascal’ - stay tuned for the 3rd instalment which will see Kevin battle to save his family of carrots. Viewers took to social media to share their thoughts commenting on the shocking revelation that Kevin had indeed stolen the Coca Cola Truck, others utterly applauding Aldi for their unique creativity. It’s certainly got everyone talking at Happy HQ and has hit the national headlines.

What The Happies love about the Aldi adverts is that they are so emotive, you almost want to tune into the other ads straight away to find out what happens to Kevin and his family. It’s charming and quirky and something that’s really different. This advert will inevitably help Aldi increase its brand awareness among its consumers and has the potential to instil a lasting legacy as consumers will remember #SaveKevin for many years to come.

 

A cross between Love Actually and the nativity, Sainsbury’s advert
has touched the hearts of The Happies. The utterly charming advert has
brought a whole new level of festive cheer to our screens


 

Directed by Michael Gracey, better known for being the director of ‘The Greatest Showman’, the ad follows the story of a young girl who is nervous about performing at her Christmas activity, supported by a cast of weird and wonderful characters depicting the many things that make us British at Christmas – The Happies were LOL at the moment the plug character jumps into the socket!

Sainsbury’s has done an amazing job of encompassing that feeling of pride and admiration that all parents will have when they watch their young child perform at their Christmas Nativity, albeit in a slightly odd performance. The ad is heart-warming and joyous drawing on the typical brand values that Sainsbury’s holds dear. Another great piece of brand awareness for the supermarket chain.

Though we’ve only chosen to mention a few of this year’s Christmas adverts – there are already too many to mention. This year seems to have hit a whole new level of festive cheer as we’ve seen already the competition to be the nation’s favourite is incredibly fierce. The ads have become a yearly tradition with companies investing millions of pounds into their creations. What’s clear is how astoundingly powerful these ads are in creating that emotional connection with consumers and that it’s not necessarily about pushing sales, but making that lasting impression.

 
 
01253 446 933

Paid Social Campaigns

Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.

More about Paid Social Campaigns

Social Media

All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.

More about Social Media

Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

More about Design & Brand Building

Websites

Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

More about Websites

PR & Content

There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

More about PR & Content

Claim your happy offer

Claim your happy offer

Claim your happy offer

Claim your happy offer

Claim your happy offer

What would make you happy today?