A Happy PR & Content Manager
Here are 5 things to consider when reviewing your website.
Your website is a reflection of your brand and ultimately your organisation, therefore it should look professional and contain useful and relevant information so that users see you as being competent and an expert in your field. It should clearly highlight products or services and be consistent throughout.
Is it attractive? Easy to read? Perhaps consider fixed position headers, web animation, playful illustrations and inventive typography, the possibilities are endless.
Does your website offer a user friendly experience? How easy is your site to use? How fast is it? How easy is it to navigate? and is it able to complete actions and tasks for the user? – all these are questions you should be asking yourself when reviewing your website.
If the user finds it difficult to access and navigate your site, the first thing there going to do is close their browser. Your website is a reflection of your organisation, a poor user experience could result in loss of engagement and lack of sales.
The rise of the digital age has seen the introduction of a whole host of smartphones and tablets. Recent data shows that a typical person spends two hours online on smartphones every day. So it’s becoming the norm to have a responsive website to ensure that users are having the best experience when visiting your website.
Responsive web design will make your website look great on all devices (desktops, tablets and mobile phones). It uses HTML and CSS to resize, hide, shrink, enlarge, or move the content to make it look good on any screen.
If your website isn’t responsive, it’s probably time you thought about making the change.
Users are drawn to your website, the key now is to keep them engaged and encourage them to click through to multiple pages. This can only be achieved by providing them with useful, relevant and readable content.
Often considered the most important element of a website as it helps determine how effective a website is. Fresh and unique website content is a very important factor in encouraging people to revisit your site more often.
Modern day websites are equipped with technology to monitor and measure their effectiveness, and this can be done by using online tools such as conversation tracking and heat mapping. An old website will not have this capability due to its aged technology.
Why is it important to measure the effectiveness of your website?
Tracking the results of your website will allow you to see if your online strategies are working and whether they need to be amended as a reflection of the results. Through monitoring a website’s effectiveness, we can identify trends and other opportunities which could lead to increased sales and engagement.
It’s essential to keep your website regularly up to date. An up to date, fully functioning website can really add to your users’ experience, which in-turn will generate a strong brand awareness and ultimately increase your sales in the long-term.
Inspired by what you’ve just read? Why not follow us @happy_creative or you can always contact us on 01253 446933.
Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content