Happy has been helping Boardmans, the UK’s leading provider of fashion accessories, pour 90 years of experience into its latest collection.
Every new season is exciting. Filling that blank canvas with the next must-haves; creating new, distinctive ranges that fire customers’ imaginations – it’s what Boardmans love. Yet this season, there’s something else that has been pushing its designers to even greater heights. Because this year, Boardmans celebrates 90 years in business.
During that time the company has become the UK’s leading manufacturer of on-trend fashion accessories. Its products are trusted by retailers in more than 30 countries. And one of the reasons for that is the way every new season blends a distinctive British heritage with a passion for the new. New materials. New techniques. New designs.
The release of the Autumn/Winter 2015 brochure is one of the key moments in Boardmans’ year. It’s the signature collection – the first chance its customers will have to see what will be trending this autumn. It has to be right, and that’s why Happy has been at the centre of model selection, photo shoots, design artwork and print.
In putting the brochure together, we’ve taken our lead from the fashion designers: creating something that connects with a modern audience while acknowledging the inspiration you only get when you’ve been around for 90 years.
See some of the results (and get a sneak preview of what you’ll be wearing this winter).
