Happy has been helping Boardmans, the UK’s leading provider of fashion accessories, pour 90 years of experience into its latest collection.
Every new season is exciting. Filling that blank canvas with the next must-haves; creating new, distinctive ranges that fire customers’ imaginations – it’s what Boardmans love. Yet this season, there’s something else that has been pushing its designers to even greater heights. Because this year, Boardmans celebrates 90 years in business.
During that time the company has become the UK’s leading manufacturer of on-trend fashion accessories. Its products are trusted by retailers in more than 30 countries. And one of the reasons for that is the way every new season blends a distinctive British heritage with a passion for the new. New materials. New techniques. New designs.
The release of the Autumn/Winter 2015 brochure is one of the key moments in Boardmans’ year. It’s the signature collection – the first chance its customers will have to see what will be trending this autumn. It has to be right, and that’s why Happy has been at the centre of model selection, photo shoots, design artwork and print.
In putting the brochure together, we’ve taken our lead from the fashion designers: creating something that connects with a modern audience while acknowledging the inspiration you only get when you’ve been around for 90 years.
See some of the results (and get a sneak preview of what you’ll be wearing this winter).
Please enter your email to subscribe to the Happy blog
Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content