Wise words on creating a website

Making the decision to invest in a website is a big commitment.

Aside from the investment – it’s one of the biggest you’re likely to make in your marketing budget – there’s a lot to consider.

The design, its functionality, sitemap, your competitors, your target audience, the client journey… to name but a few.

It might sound a daunting prospect and to many businesses it is. Dipping your toes into the unknown in the hope you will reap the rewards. Before you commit, we have some handy tips:

Have a purpose

Like all things in marketing, your website needs to have an objective. Ask yourself some questions; does your business need one? If so, what is its purpose?  Is it to be found online and if so, why would people want to find you? Don’t have a website “just because everyone else does”, set clear goals for what you want to achieve.

Research, research, research…

Once you’ve decided on a new website you need to look into who your customers are and what they are looking at. Look at what your competitors are doing, take it on board and think outside the box a bit more when it comes to creating your site. This will go a long way to helping with the eventual brief for creating your site.

Make it unique

Your business is one in a million, it’s USP is its uniqueness. Make sure your site reflects this in the way it is designed and built. Include images and content which defines your business, all with the end-user – your customer – in mind.

Get it right!

Keep in mind what information you want on your site and make sure it covers what your customers are looking for. Having keywords in place when you go live will help your customers find you online – Google loves keywords for its ranking. Most importantly though, as with many things, you pay for what you get. A cheap website will be cheap for a reason. Having a team of professional designers, web developers, animators and content writers on hand will make sure your investment makes a return.

In our next blog, we’ll look at future-proofing your website so it stays ahead of the game.

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Paid Social Campaigns

Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.

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Social Media

All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.

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Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

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Websites

Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

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PR & Content

There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

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