The Robinson
Branding
The Robinson is a contemporary business hub set within the restored Stanley Buildings in Blackpool town centre, designed to bring together freelancers, entrepreneurs and growing businesses in a vibrant, collaborative workspace.
Following a successful tender win, we were appointed by Blackpool Council to create the brand identity for The Robinson and support the marketing launch of this landmark project.
Named after John Charles Robinson, the visionary 1930s architect responsible for many of Blackpool’s iconic buildings, the brand needed to respect the building’s heritage while reflecting its future as a modern business hub.
Our branding and design specialists developed a visual identity inspired by the art deco influence found across Robinson’s architectural work. Elegant typography and structured design elements help bridge the building’s historic legacy with its modern transformation, creating a brand that feels both timeless and forward-looking.
We worked closely with Blackpool Council’s marketing and communications team to ensure the brand aligned with wider council guidelines, while collaborating with the interior design team at Bev Wood Design so the brand and workspace environment worked seamlessly together.
Alongside developing the brand and creative assets, we supported the marketing launch of The Robinson, helping to build awareness, generate demand and position the space as one of Blackpool’s most exciting business destinations.
Organisations across Blackpool, Lancashire and the UK trust Happy Creative as their marketing agency and branding partner. From brand strategy and design to content creation, websites and digital marketing, we help ambitious organisations raise awareness, generate leads and achieve meaningful growth. Discover our marketing services to see how we can support your business.
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