As the world becomes ever-more environmentally aware a new invention for sending packages is set to hit the market – not the planet.
With more than 30 years of experience in packaging under their belts, inventors Alan Rea and Ron Jones have been working on an innovative new product – a completely environmentally friendly bubble envelope.
But hasn’t this been done before? Not exactly. Hot on the heels of new legislation coming into place, the brains behind Emailers embraced new technology based around creating a simple padded barrier similar to bubble wrap but with biodegradable paper. Sounds easy? Not quite!
This is where it gets technical – the duo has duplicated the bubble shape by embossing the paper fibres to create a cushion effect in order to protect the valuable objects contained inside the envelope – all without harming our delicate world.
Having helped the planet, Emailers needed some help marketing their incredible invention to the world and approached Happy Creative who have been with them every step of the way, from brand concept, sorting them out with a brand workshop, designing and building an e-commerce website, as well as becoming a marketing partner to support them as they launch the product.
Alan said: “There’s nothing like this on the market at the moment and initial responses to the project have been very good. Typical comments we have received range from ‘It looks such a simple idea’ to ‘How come this hasn’t been done before?’
“Good ideas always look obvious in hindsight and we take the comments in this context. We are extremely proud of our first product and we fully intend this to be the first of many in our environmentally-friendly products portfolio.”
Karen Lambert, managing director of Happy, said: “It’s always exciting to work on a new product but this Emailers product really is innovative and exciting as it’s totally new. There is nothing like this out there and we hope this invention will revolutionise the way packaging is made.”
Please enter your email to subscribe to the Happy blog
Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content