How to heat-up your lead generation activity this Summer
Do you need to turn-up the heat and convert your leads into customers?
T
he only way to transform your prospects in to customers is to nurture your leads through each stage of the sales funnel. This can be achieved by creating a suite of high quality and relevant content to deliver at each of the stages.What type of content? you might ask. We’ve put together 7 of the best ways you can generate sales leads for your business.
The campaign should focus the marketing and communication efforts on the needs of the prospects and should support and educate them through the decision-making process.
In this fast paced digital era, it’s never been more important for a business to be listed online.
Here are the top 7 tips to generate leads for your business.
Blogs
A blog can be an online journal or informational website. Businesses use blogs as a way of communicating with their audiences on subjects that they feel are relevant and beneficial. If your blog is of high quality, you can ask other websites to publish your blog and thereby generate sales leads and backlinks to your website.
Webinars
A webinar is a live online seminar that is attended by an exclusive audience. Whereby the presenter is discussing a topic that is relevant to the industry in which the business operates. By holding a webinar, you can access a large audience without having to move from your office. Used effectively the interaction during a webinar can be very powerful.
The good news is that they are also growing in popularity with the average webinar lasting around 46 minutes. It’s a cost effective way to reach a large audience and a great tool from an educational perspective, allowing for a degree of interaction between you and your audience.
Here are just some of the useful webinar sites available on the market today;
- Adobe Connect
- GoToWebinar
- Cisco WebEx
- Zoom
- ClickWebinar
- ReadyTalk
- Skype
- MegaMeeting
Press releases
A well-written press release can help drive traffic to your website. You’ll just need to ensure that you send it to the relevant media contacts to ensure it gets published.
There are sites that can help with the issuing of press releases or if you’re just after a media database, perhaps consider the following;
- Vuelio
- Cision
- NewsWire
- PRmax
- Agility
Whitepapers
A Whitepaper is a persuasive, authoritative report based on a specific topic that presents a problem and finds a solution.
Used by businesses and non-profit organisations worldwide Whitepapers educate audiences and are often found within publications and online via social media. They’re a great way of striking a conversation on a particular subject and that’s how they generate leads. With a combination of learning followed by persuasion this makes them one of the most influential marketing tools available.
"Businesses use blogs as a way of communicating with their audiences on subjects that they feel are relevant and beneficial."
SEO
How can you drive traffic to your website?
By improving your SEO, you can drive new traffic to your website. This can be achieved by ensuring that the content on your website is current, kept up to date and above all engaging. It should include strategically placed links and references as this will contribute to your content being ranked in high positions in the search engines.
If you are unsure of how to do this, you can use one of the many SEO tools;
- Serpstat
- Ahrefs
- Google search console
- SEOptimer
- Hit Tail
- SEM Rush
Landing pages
A landing page is a web page that a user will land on for a distinct purpose. This could be via a PPC campaign, e-mailer or social media offer, post etc. When they hit your landing page it provides a great opportunity for you to track where your leads have come from.
Landing pages are an excellent tool to drive traffic to your website and will also help boost your SEO. Therefore, they should be well designed and feature well-written content. The key is to get the user to make the leap from the landing page to your website, or to sign-up/register for more details.
It’s also worthwhile noting that your landing pages from outbound campaigns need to be hosted on your own server, and not a third party. Otherwise you’ll be helping them to increase their SEO ranking but this will not benefit your own.
Directories
If you thought it was the end of directories, think again!
In this fast paced digital era, it’s never been more important for a business to be listed online. With over 4 out of 5 consumers using online search engines to find suppliers it’s no wonder why many businesses receive sales leads just be being found online.
Be sure to get your business listed online.
Studies show that nurtured leads make 47% larger purchases than non-nurtured leads, you don’t need to be a rocket scientist to know that it pays to invest in your lead generation campaigns.
If you are still unsure about how to achieve this on your own, Happy Creative can help, call 01253 446933 or email hello@happy-creative.co.uk, we’d be happy to help.
