J&K Ross Appoints Happy Creative as Strategic Marketing Partner

Karen Lambert
Karen Lambert
Chief Happy

 Posted on: 8th Feb. 2024

J&K Ross, a leading provider of safety workwear and personal protective equipment (PPE), has appointed Happy Creative to enhance their marketing initiatives.

Happy’s appointment aims to raise awareness, drive customer acquisition, and boost sales for J&K Ross' extensive range of safety workwear and branded corporate wear, which includes high visibility vests and jackets, trousers, safety footwear, protective eyewear and branded corporate wear.

We have been tasked with developing and executing a comprehensive strategic marketing plan to elevate J&K Ross' brand presence, educate and influence audiences, drive engagement leads and sales, and raise visibility. This entails building a strong brand identity, content creation, creating a range of assets, managing social media platforms and implementing digital public relations strategies to engage with the target audience effectively.

We’re using Happy's proprietary RISUS methodology, a proven marketing approach tailored for scaling companies to facilitate the rapid growth of the safety workwear specialists. It’s an integral process adopted by organisations to deliver transformational growth.

Neil Wilcock, Managing Director of J&K Ross highlighted the value of a dedicated marketing function for the company's continued success. He stated, "Our business is now seeing the tangible benefits of having a highly experienced team of marketing specialists working alongside myself and other senior leaders. We are confident that this partnership with Happy Creative will significantly contribute to our overall growth and market positioning."

Chief Happy Karen Lambert welcomed J&K Ross, "We are thrilled to be working with the directors and senior leadership team at J&K Ross to support their continued growth and expansion. Our goal is to create impactful marketing initiatives that resonate with their audience and drive tangible results for the business."

Karen Lambert is a career-long marketer with over 30 years marketing experience in regional, national and global organisations. She founded Happy Creative in 2005.


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