The Power of Outsourcing Social Media: Insights from Happy's Digital Content Manager

Louise Clarke
Louise Clarke

Digital Content Manager

Posted on: 12th Sept. 2023

In today's digitally driven world, social media has become an essential platform for businesses to engage with their audience, build brand identity, and drive growth. However, managing social media effectively requires time, expertise, and a deep understanding of the target audience. We asked Louise Clarke, Happy’s Digital Content Manager to share the benefits of outsourcing social media management.

Q:  As a digital content manager with extensive experience in social media, what would you say are the advantages of outsourcing social media management for scaling businesses?

A: Certainly! Outsourcing social media management offers several significant benefits for scaling businesses. It provides a comprehensive solution that encompasses the entire process, starting from ideation to posting and designing graphics. This means that businesses can focus on their core operations while leaving the social media aspect in capable hands. By entrusting skilled professionals with these tasks, companies can save valuable time and resources.
Typically organisations that outsource don’t have a dedicated resource inhouse. Social media may be part of a wider role and there may be other focusses or it could be that skills lie in copywriting for example, but not design. Outsourcing social media management provides companies with a whole team of professionals from designers to animators, copywriters to analysts – all are available to get the best out of each of the organisation’s platforms.

Q: How does social media management contribute to the wider communication strategy?

A: One of the key advantages is the deep understanding of the organisations’ target audience which is performed in the early stages of the relationship. Understanding personas is a key part of an effective strategy. When you understand the target audience you can create content that aligns with their interests and preferences. You have the expertise to write in the organisation's tone and style, ensuring that the content appeals to the intended audience. This level of understanding and expertise helps to establish a strong connection with customers and gives a sense of authenticity.
The key is building more personal connections with your customers at scale as part of wider strategy. The rapport you develop with them on social can build brand trust and more importantly loyalty.
Q: What are some of the activities involved with social media management?

A: Social media managers are responsible for developing strategies that align with the overarching business strategy as well as maintaining and growing a social media presence. This includes developing campaign strategies, content planning, content creation, post design, copywriting and analytics reporting. This takes time and expertise.
For effective social media management a multitude of  other skills are required including adaptability, organisation, creativity, curiosity and quick thinking.
A social media specialist will know how to balance organic efforts - designed to maintain long-term relationships with existing followers – against a paid advertising strategy to help reach new audiences quickly and reliably through accurate and strategic targeting.

Q: Consistency is often a challenge for businesses when it comes to managing social media. How does outsourcing help bridge this gap and build a consistent brand image?

A: Consistency is indeed critical for any brand to build trust and recognition. Outsourcing social media management provides a solution by ensuring a consistent and regular flow of content. Specialists working on behalf of the business have the expertise to maintain a steady stream of relevant ideas, posts, and conversations tailored to the audience's interests. This consistency helps strengthen the brand's identity and establishes a reliable presence. 

Q: If consistency and relevancy are vital aspects of successful social media management, how are these specific gaps filled?

A: The first significant gap that outsourcing fills is consistency. Many businesses struggle to maintain a constant flow of relevant ideas, posts, and conversations due to various operational demands. Outsourcing social media management ensures that there is a dedicated team working on these aspects, allowing businesses to focus on their core activities without compromising the quality and consistency of their social media presence.
The second gap that outsourcing addresses is relevancy. Creating content that resonates with the target audience is a skill that requires a deep understanding of the business's strategy, goals, and voice. An outsourced team brings this expertise to the table. By conducting thorough research and analysis, the team gains insights into the customers' needs and preferences, enabling them to craft content that is highly relevant and engaging.
Social media offer numerous benefits for businesses seeking to enhance their brand's digital presence as part of a growth strategy. Tapping into the expertise of professionals who understand the ever-evolving world helps organisations create social media content that inspires, engages and aligns with their strategy.

To receive more blogs like this, sign up here and we’ll send them when we add them. Only the best stuff. Promise. Subscribe now.



Louise Clarke is a Happy Content Manager, designer and illustrator. She is an author of kid’s books, and joined Happy in 2016.



Share this:


Marketing & Branding Specialists

Personalised for your organisation


Share this:
The Power of Outsourcing Social Media
This website uses cookies to improve your experience. By using this website you agree to our Data Protection Policy.
Read more

Professional Brand Audit

Free professional brand audit. Receive a grade for your
branding performance, as well as implementable steps and actions.


Please enter your email to subscribe to the Happy blog


Paid Social Campaigns

Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.

More about Paid Social Campaigns

Social Media

All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.

More about Social Media

Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

More about Design & Brand Building


Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

More about Websites

PR & Content

There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

More about PR & Content

Claim your happy offer

    Claim your happy offer

      Claim your happy offer

        Claim your happy offer

          Claim your happy offer

            What would make you happy today?