Market Research

In business, as in life, assumptions can be dangerous. Being close to customers and being clear on what they’re thinking, feeling or needing is extremely valuable for running a profitable business or campaign. Market research helps to reduce risk, identify opportunities and options. It increases decision-making confidence and provides an objective perspective.

This workshop is perfect for organisations who wish to understand what customers really think and would like help to guide strategy.


  • You have lost touch with your customers
  • Your ideas for your brand have not been as successful as you thought they’d be
  • You are struggling to think of ways to diversify your offer
  • You have an instinct that something isn’t right
  • You are looking for confirmation of a strategic direction, brand promise, customer segment, product offer
  • You would like a clear strategic direction for your organisation, product portfolio, customer acquistion or branding
  • You have lost track of what your customers want and need

What's included

    A 45min online consultation to understand the purpose of your research

   Qualitative research with up to 8 customers by a market research specialist

    Creation of goals

    Creation of questions

    One to one  zoom or telephone calls with customers conducted by an experienced
         research specialist who will ask a range of pre-agreed questions

    Collation and analysis of results

    A thorough report with research results and implementable recommendations


Other research options are available including focus groups and accompanied shops, please ask for details. To arrange your consultation or to ask any questions, please call 01253 446933 or email