Focus Groups

Get insights that only face to face interaction can provide

 

What it is

A focus group is a qualitative market research technique carried out with consumers or businesses. They are open ended in nature and help market research clients understand opinions, perceptions, generate ideas or gauge reactions to concepts. Groups normally include between 5 and 8 respondents and a research moderator who carefully leads the discussion.

When to use it

You can find out what people think of a new product you are planning to launch, you can get people’s opinion on a design concept or you can discuss the journey customers go through when they buy your product or use your service. Focus groups are generally open discussions, so you’re not looking for a specific answer, but a general feeling about a particular subject.

The Benefits

Lots of insights about a particular subject/issue. Our bespoke approach with a small number of people gets participants comfortable and confident to give their opinion in a relaxed and friendly atmosphere.

A Success Story

Flair Rugs (retail) – for design response

Flair Rugs wanted a new logo. To start the process, Happy decided to do some desk research and also understand how people felt about Flair’s old brand before moving onto the design stage. The focus groups helped Happy understand the elements that were a common occurrence when they thought of a retail brand such as Flair Rugs and also gave important insights relating to their old branding. Following the research, Happy created a new brand for Flair, which was extremely well-received by their staff, partners and customers.

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Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.

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All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.

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Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

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Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

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There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

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