Posted on: 14th Sept. 2022

A well-documented content strategy and conversational calendar can save your business time and money. But before rushing in, time spent planning is time well spent. You might ask yourself ‘where do we start’ and ‘what should we be thinking about?’ Digital Content Manager, Louise Clarke explains...

Before you start, ask yourself..

Why are we creating this content?
What audiences do we want to reach?
What actions and reactions do we want to encourage?
How will our audience find our content?
What types of content will we create?
What platforms will we publish our content on?
Who is responsible for creating our content?
How will we maintain our brand style across various platforms?

Spending time answering these questions will help your content perform, connect & engage.

1. It will help you to set and reach goals

It’s important to define your marketing goals and set priorities. Your content strategy will allow you to plan your content and ensure that all your marketing effort is goal-driven and that your effort will translate into tangible results.

2. It helps you track and measure your progress

It’s crucial to know what you want to achieve before you create content, so first define how you’ll track and analyse your metrics. This way you’ll be able to determine if your content marketing efforts are getting the results you want. 

3. It can help you identify new opportunities

Always look for new content creation opportunities and try to create some of your content around hot topics. This will help your business reach more of its target audience.

4. It can save you money

It’s very easy to lose sight of the bigger picture so careful planning will help you to spread your budget over the year making the most out of significant events and special occasions.

5. It will save you time

Planning your content will help you know, in advance how much content needs to be produced, where and when it needs to be posted and how it can be repurposed, saving you valuable time.

6. It will help you produce content that converts

Knowing who your target audience is, and what kind of content they want to consume is paramount, but keeping things consistent is also key. Make sure the tone of your content, the style and formatting of each content type are all in line with each other to reflect your brand and it’s values.


Keeping your goals in sight, tracking progress, identifying new opportunities, minimizing cost, increasing productivity and producing content that converts are all essential reasons for having a content strategy. 

When a brand creates beautifully designed and consistent content, it’s almost always down to them having a well-planned content strategy. That’s where Happy can help. We’ve been creating content that converts since 2005 working with our clients to create a strategy that’s right for their business, helping them to get noticed and working in perfect harmony with their brand.