We are delighted to announce that Training for Counsellors has appointed Happy as their strategic marketing partner. Specialising in CPD events, courses, and workshops, this Blackburn-based organisation, led by Samantha Crapnell, and provides a learner focused approach to counsellors in training, qualified counsellors and health professionals.

The appointment comes as Training for Counsellors experiences significant growth, recently securing contracts with notable organisations in the local area. We’re excited to be part of this journey and look forward to implementing our RISUS Marketing for Growth Model to further support their growth.

Our role is to implement a tailored marketing strategy that expands their reach to more counsellors in training, qualified counsellors, clinical supervisors as well as organisations and health professionals. We’ll develop an effective content strategy and create engaging social media posts to further strengthen their brand identity and connect with a wider audience.

In addition to this, we’ll run targeted campaigns to promote Training for Counsellors’ diverse range of offerings, from in-demand neuro-affirming courses to small group experiential learning, CPD events, and therapeutic support services. We will also highlight their Courses and Qualifications, along with their Online Training opportunities, to increase visibility and drive organic traffic to their website.

What truly inspired us about Training for Counsellors is their commitment to inclusivity. With small cohort classes and a learner-focused approach, they ensure every participant receives a personalised and engaging learning experience. Their ‘people matter’ value resonates strongly with one of our own values in putting people first, which makes this partnership even more meaningful.

Happy’s Marketing Executive, Jenna Fort says, “We’re delighted to be working with Sam and the rest of the team at Training for Counsellors. We have been truly inspired by their commitment to supporting the mental health and wellbeing of our society. Along with our aligned values we’re excited to start creating impactful marketing strategies to help them expand their reach and grow.”