You know you’re in marketing when…


It’s true there is no on and off switch in marketing. It’s an ever present - with you as much when you’re not working as it is when you are. The truth is you never, ever stop marketing. And here’s the evidence...


You know you’re in marketing when...


…When your proofreading skills are a blessing and a curse. Your default setting means you can’t read books, brochures, menus… anything… without checking for typos


…When you’re at a family bbq and you think how all those stats… sausages sizzled, burgers eaten, alcohol consumed, music genres listened to et al… would make a fantastic infographic


…When you’re dining out at a new restaurant and the next thing you’re thinking is how your next blog can be called “3 things dining out in a new restaurant teaches us about…"


…When you’re scrolling through your feed and find yourself going on a journey of clicks, and you say “total respect” to the brand for taking you on a customer journey


…When you’re stuck in traffic (or anywhere) and play the “I recognise that logo” game with yourself. Quietly (or not so quietly) applauding yourself when you guessed the Kuehne + Nagel vehicle from afar!


…When your child tells you a story of what they learnt today in school, and you’re already thinking how this new learning would make a great explainer video and find yourself scripting it in your head


…When you’re shopping on line and you think “Where are all the Call to Actions??”


…When your head is always in “positioning” mode. You’re constantly asking yourself “how would I position this ice cream / guitar / washing line?”



If you found yourself nodding and smiling to yourself as you read this, it shows that you are never off duty when you’re a marketer. Thank you for sharing our joy of marketing.

#weneverstopmarketing #alwaysonduty

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