Digital Content Manager
When it comes to your customers, asking the right questions is far more important than having the right answers. Jumping straight into solutions or assuming we know what the solution is often leads to ideas that have already been suggested. In order to tailor a marketing solution to your business, particularly in the current climate, we need to tailor our questions in the same way.
Sometimes the right questions can be difficult and we don’t always get the answers we want. Author Warren Berger talks about ‘perfect questions’ and calls them the ‘beautiful questions’. He defines them as “actionable questions that can begin to shift the way we perceive or think about something that can serve as a catalyst for change”. These often begin with ‘what, ‘how’ and ‘why’. Questions that challenge us to develop our ideas in a constructive way.
Here are some suggested questions to be asking right now about customers, branding, adapting, and the future.
These questions are designed to prompt thinking for your marketing, we hope you find them useful, even if the answers confirm that you are already taking the right path.
Never underestimate the value of good questions. It’s how we build effective marketing plans that help our clients raise their visibility, build their brand, attract customers and ultimately succeed.
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