Digital Content Manager
Content marketing is one of the most effective methods of growing audience engagement, developing your brands presence, and driving sales which is why content marketing and the growth of your business go together like tea and biscuits.
But what is it, and why is it so important? Happy’s Digital Content Manager, Louise Clarke, inspired over a brew and biccies, explains...
Content marketing is important because it answers your audience’s questions and helps you strengthen your brand, build trust, develop relationships, improve conversions and generate leads.
Sharing online material such as blogs, videos, news, social media posts, animations, and gifs can help you build your business in a unique way.
Happy are specialists in planning and creating powerful and engaging content. We know how to craft messages and make them work in a range of formats, whether it is simple words, influential blogs, amazing images, digital marketing campaigns or animated video production. We create content that inspires and engages helping organisations build an attractive digital presence and create new opportunities for greater customer engagement and business growth.
Happy’s content marketing specialists will help you create a strong online presence that’s personalised for your business. To find out how, email email@example.com or call 01253 446933
How many biscuit references did you spot? Answers below*
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Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content