Digital Content Manager
Do your research and understand how your products or services can be marketed on each individual platform. You’ll also need to know who your target audience is and the different social channels they use. It’s really a case of square peg/round hole, if your content doesn’t fit or your target audience isn’t active on a particular platform it won’t work. To keep appearing in feeds you need to post regularly and that means you need a plan (See no. 7)
Social media marketing is not a sprint, it’s a marathon. There may be times when you feel like you’re climbing a mountain but being consistent and persevering is the key to success. It takes time to build a presence online, but when you look back at your feed you’ll see how great it looks and your customers will too.
Happy can help. We have a team of designers, marketers, animators, researchers and social media specialists all available to you to help your social media shine for less than you might think. We’re helping businesses build their networks, showcase their services and develop kick-ass conversational calendars. Ask us how we can help make your social sparkle; call us on 01253 446933 or email email@example.com.
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Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content