With 2011 rapidly approaching we asked some Happy Creative customers about their views of the upcoming year and some top tips for the year ahead.
Teresa Deeney, Head of Marketing – Napthens LLP
Here at Napthens Solicitors we are looking forward to the year ahead. It is looking very positive.
Our focus in 2011 will be on making sure we have a solid business strategy in place to take us forward over the next few years.
We’ll be working closely with our clients – both businesses and individuals – to ensure we provide excellent service standards, and also identify what we must do to meet future needs – new services, how we deliver our services, use of technology etc.
So, a year of consolidation and a time to put in place the plans and infrastructure that will keep Napthens competitive and support business growth for years to come.
Teresa Deeney is Head of Marketing at Napthens LLP, one of Lancashire’s leading solicitors. They were recently awarded Law Firm of the Year at the Downtown Preston Lancashire Business Awards.
Ian Brookes, Visionary – DNA People
Ten things for your agenda in 2011 for You, Your Organisation and Your Customers:
You – make a difference
- Life’s too short to go unnoticed, so do something today that makes a difference.
- Think in the now – why am I doing this? What does success look like? Chase success, not money
- Vision without execution is hallucination. Life rewards people who take action – 20% thinking, 80% doing
Your Organisation – build a breakthrough team
- Culture eats strategy, so set the bar high – create a culture of expectation
- Build velocity within your people – go for energisers and lose the energy sappers
- Avoid organisational anorexia – focus on milestones, avoid millstones and tombstones
Your customers – shock ‘em, in the nicest possible way
- Live in your customer’s world, sit their side of the table
- E-marketing – engage, experience, enhance, emotion
- Delight your customers – rise to the occasion, always be there for them
Motto for 2011
The difference between the competition and me….is Me
Ian Brookes is the founder of DNA People, a business that provides thought provoking coaching and consulting services to energise individual, team and organisation growth aspirations and performances.
