This weekend is one to remember. One that will go down in history. Memories that will pass through generations to come. That’s right…it’s the Royal Wedding!
Prince William and Kate Middleton are soon to be married in Westminster Abbey. A joyous occasion for many the teary eye! I am sure you have witnessed the abundance of commercial retailers jumping on the band-wagon to promote the event. From china plates to paper masks and ceramic mugs to plastic toilet seat (yes that’s right!!), there’s not a tradable item unturned with memorabilia.
As you have probably realised in reading my past blogs, I like to relate such events back to the marketing world! Now bare with me…I am not going to talk about the overly excessive hype surrounding the lovely couple on such a blissful day, but when you start to look deeper there are some interesting things surrounding the occasion.
Michael Middleton, father of the future Mrs William Windsor, recently commissioned a design for a coat of arms to mark his daughter’s marriage, and increase the social status of the family with Kate’s potential to be future queen. Thomas Woodcock from the College of Arms helps design the coat of arms for Kate and her family.
The oak sprigs featured represent each of the Middleton children. The oak tree is a traditional symbol of England and West Berkshire where the family currently live.
The chevron on the coat of arms signifies ‘Goldsmith’; Kate’s Mother’s maiden name, and the white surround signifies mountains based around the families love of the Lake District and skiing.
The tied ribbon at the top indicates that Kate is an unmarried woman. The feminine touch added through the shape of the design, as shields are generally use for male family members.
Interestingly, the coat of arms likes to include a pun wherever possible. This specific coat of arms plays on the words ‘middle tone’, bringing the two colours together squarely in the centre.
A lot of thought hey?!….
From this small example, it is evident that what you put into a design should reflect you. Imagine Kate as your business. Her coat of arms is your logo. Your brand needs to reflect your business, just as Kate’s coat of arms reflects Kate.
Imagine your brand is all about speed and fast service. These are your core values. Your brand needs to reflect this through both its logo and of course the values your business expresses. Whether this be go-faster stripes or something more subtle, the company as a whole is reflected in the way the company looks.
The way you look influences the way people perceive your brand. Your visual communication is your brand’s coat of arms.
I would just like to finish with sharing something incredible…check it out
[youtube=http://www.youtube.com/watch?v=Kav0FEhtLug]
Emma Dobson is a branding expert and Touch Point guru at Happy Creative, a full service marketing agency based in Blackpool, Lancashire. To learn more or contact us please go to www.happy-creative.co.uk
