Aaarrggghh! It’s Mobile-ageddon (google)!

It’s big, scary and here to punish any website that isn’t mobile-friendly.

On 21 April the search engine world as we know it changed…

…or rather Google’s mobile-friendliness algorithm kicked into force.

Number crunchers

Algorithms are the calculations Google uses to deliver the search results that best suit your search request.  If you’re not familiar with Google’s algorithm changes to date, you may at least know their codenames, which have previously involved animals. Now, a new algorithm ditches the cute Hummingbird, Penguin and Panda-type monikers and has instead been nicknamed something altogether scarier: Mobilegeddon.

Apocalypse now?

This new update rewards mobile-friendly websites (and therefore by default relegates those non-friendly websites). It’s a move that reflects the way mobile usage has overtaken access via desktops, now accounting for around 60% of time spent online. But is it really as apocalyptic as it sounds? Well, as you might expect, it depends.

When Google rolled out its Penguin algorithm, it affected around 4% of global searches and its Panda update affected approximately 12% of searches in England. This new algorithm will have a much bigger impact. If your site is already responsive – by which we mean the site adapts to the device users are viewing it on – you’ll either remain unaffected or the effect will be a positive one.

If, on the other hand, you website was designed for an age before tablets, phablets and smartphones, well, that may be an issue. You could find that previously healthy search rankings start to look an awful lot less impressive.

Mobilegeddon survivors’ handbook

So how do you ensure your site doesn’t suffer? The best way is to ensure your site is responsive. A mobile-version will suffice, but it remains a distant 2nd best option to developing something designed for the way we browse today.

Mobilegeddon isn’t quite the doomsday that it sounds, but if you want to maintain your search engine performance you’ll need a responsive website.

Is your site responsive? Let’s check. Get in touch and we’ll see how the latest Google changes are likely to affect you.

Share this:
01253 446 933

Please enter your email to subscribe to the Happy blog

REQUEST A CALLBACK

Paid Social Campaigns

Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.

More about Paid Social Campaigns

Social Media

All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.

More about Social Media

Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

More about Design & Brand Building

Websites

Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

More about Websites

PR & Content

There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

More about PR & Content

Claim your happy offer

    Claim your happy offer

      Claim your happy offer

        Claim your happy offer

          Claim your happy offer

            What would make you happy today?