nce it’s live it’s important you don’t leave it to its own devices. Like a car, a website needs constant care to make sure its running properly.
In our last blog we spoke about the essentials in creating a site which matches your brand and has all the necessary parts to make it work.
Now it’s time to make sure your new pride and joy is ready for the future.
Being secure online is essential in an age where cyber-hacking and data theft is rife. Keeping your site secure is one thing, it’s also a great idea to keep it maintained properly. A maintenance package will act as an insurance policy; performing regular updates, providing you monthly reports on the health of your site and training for those people who use it more.
When adding new pages or content make sure you have a good URL structure which makes links to other pages easier to use and monitor. Having a site which is clear and simple to use means adding new pages and sections will be a seamless operation as your business offers more products and services. Making the process straight forward should mean growing your site shouldn’t be a daunting task.
Your website needs constant attention. Adding regular content keeps the site fresh and using keywords means engines such as Google are more likely to find it. Leaving your site stale means it might go un-noticed. Re-purposing older blogs can help and keeping information up to date is a good trick to learn.
Of all the marketing tools at your disposal, keeping your website up to date is essential as it is the face of your business.
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Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content