nce it’s live it’s important you don’t leave it to its own devices. Like a car, a website needs constant care to make sure its running properly.
In our last blog we spoke about the essentials in creating a site which matches your brand and has all the necessary parts to make it work.
Now it’s time to make sure your new pride and joy is ready for the future.
Being secure online is essential in an age where cyber-hacking and data theft is rife. Keeping your site secure is one thing, it’s also a great idea to keep it maintained properly. A maintenance package will act as an insurance policy; performing regular updates, providing you monthly reports on the health of your site and training for those people who use it more.
When adding new pages or content make sure you have a good URL structure which makes links to other pages easier to use and monitor. Having a site which is clear and simple to use means adding new pages and sections will be a seamless operation as your business offers more products and services. Making the process straight forward should mean growing your site shouldn’t be a daunting task.
Your website needs constant attention. Adding regular content keeps the site fresh and using keywords means engines such as Google are more likely to find it. Leaving your site stale means it might go un-noticed. Re-purposing older blogs can help and keeping information up to date is a good trick to learn.
Of all the marketing tools at your disposal, keeping your website up to date is essential as it is the face of your business.