Become a Jedi Master in marketing

If you’ve ever met me, you’ll know I’m a HUGE Star Wars fan.

I’ve still got some of the original toys in my mum’s house (sorry, mum).

And as millions of fans prepare themselves for weeks of gorging on the franchise in the wake of The Last Jedi being released, it got me thinking about the greatest science fiction series being released.

I’m a little biased when it comes to a galaxy far, far away.

Barely a day goes by when I don’t reference Han Solo, stare adoringly at the R2-D2 and Vader toys that adorn my workspace or put on the Wookiee mask which sits on my colleague’s desk.

My tickets are booked for Episode XIII and no doubt I’ll be watching Episode XII before then too. It’s become something of an obsession. I’m writing this knowing I have a pair of Star Wars socks on, that’s no coincidence.

Like many shows in popular culture, we can learn a lot from Luke, Leia, the Stormtroopers and the Galactic Alliance. In a recent blog, I wrote about the marketing lessons we can learn from Game of Thrones so it only seems right to embrace the Force.

The power of video

We are living in the age of video content; more and more people are using this media as part of their content plan and Star Wars knows this. OK, so they are not the first franchise to tap into the YouTube generation but you have to have been living on the Ice Planet Hoth not to have seen the teasers, the trailers, the fan-made videos, creating engaging content and hooking people in.

Repurposing content

One of the criticisms of The Force Awakens was that it was just a rehash of A New Hope, the blockbuster which launched the Star Wars phenomenon 40 years ago. In essence, it was, but what a rehash! It was done with such style and so much advanced technology which wasn’t available 40 years ago that most fans – including me – didn’t care. Therein lies the lesson, repurpose that content, but do it so well that people won’t either notice or care.

Social stars

The Force Awakens had a very aggressive content marketing strategy which worked and made it the most successful Star Wars episode in the franchise. By all accounts, The Last Jedi will do the same, by embracing all platforms and engaging with a new demographic. Targeting the new fans but not forgetting the older ones (like me).

Big business

Between 1999 and 2005 fans were “treated” to the first three prequels of the Star Wars franchise which were, in a word, poor. When Disney bought Lucasfilm out for £4bn in 2012 many feared it would result in Mickey Mouse ears on characters and Elsa and Anna becoming cameo princesses on a new kingdom planet. Thankfully, this never materialised and the world’s biggest entertainment brand made it better, bringing in a new generation of fans.

Creating an unforgettable story

The Star Wars synopsis is pretty simple; it’s good against evil. But ever since my first family outing to the cinema when I was knee high to an Ewok, it’s an experience I will never – and have never forgotten. Such is the genius of George Lucas, he’s created a story which has not only spanned far off galaxies, but generations. My four-year-old already has a love for Chewbacca and is aware of some of the cuter characters and plans for a Star Wars marathon will happen someday soon. By creating this, Lucas has guaranteed content for years to come.

May the Force be with you, always.

Share this:
Become a Jedi Master in marketing
This website uses cookies to improve your experience. By using this website you agree to our Data Protection Policy.
Read more

Professional Brand Audit

Free professional brand audit. Receive a grade for your
branding performance, as well as implementable steps and actions.


Please enter your email to subscribe to the Happy blog


Paid Social Campaigns

Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.

More about Paid Social Campaigns

Social Media

All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.

More about Social Media

Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

More about Design & Brand Building


Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

More about Websites

PR & Content

There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

More about PR & Content

Claim your happy offer

    Claim your happy offer

      Claim your happy offer

        Claim your happy offer

          Claim your happy offer

            What would make you happy today?