Happy has been helping Total Foodservice tell the world about the sort of ingredients you don’t find in the larder or fridge.
If you’re a bit of a dab hand in the kitchen you’ll know that the quality of the dish you create depends on what you put in it. Total Foodservice, the provider of food and more to many of Lancashire and Yorkshire’s very best restaurants, cafes, bistros and bars, knows that better than most. But there are three ingredients that are most important of all – and they don’t arrive in the back of a delivery van.
From the chefs in the kitchen to the team on the phones you’ll see passion, energy and innovation in everything Total Foodservice does. And it was time to capture that energy and zeal for mouth-watering goodness in the company literature.
So when Total Foodservice asked Happy for help, we started from the inside out.
Like all the best companies Total Foodservice live their brand values – it’s just one of the reasons their clients love what they do. Happy created an internal brochure designed to remind the Total team that a) they really aren’t like everyone else and b) just how important every single person is in shaping the way the world sees Total Foodservice.
The company loved it. The internal brochure became the basis for a new brochure that the sales team are handing to prospective new customers, and the new language and design style will be featuring in more literature soon.
Total Foodservice Marketing Director, Maria Moriarty Eames says: “It’s one thing to work a certain way. It’s another to try and replicate that in a document you can show to others and say ‘Look, this is who we are.’ I think the combination of design and copy have captured us perfectly.”
“We love working with Total Foodservice,” says Happy-in-Chief, Karen Lambert. “The enthusiasm for what they do is evident the moment you step through the door – and it’s a pleasure to help take that to a wider audience.”
