Posted on: 6th Sept. 2022

Photos courtesy of Roadshow Promotions

We’re very happy to have been appointed by successful and rapidly-growing Roadshow Promotions as their marketing partner.

Established in 2004 the Lancashire-based company are the UK’s leading promotional bus hire company. Clients include the X Factor’s promotional bus, Sport England’s pre and post Olympic tour, Rimmel’s London tour and covid testing and vaccination buses.  Their market-leading fleet of buses are used for a variety of reasons including raising awareness, product launches, education, staff engagement, hospitality, mobile clinics, teaching and more.

Photos courtesy of Roadshow Promotions

They help national organisations and global brands raise their visibility and make an impact. If you’ve seen a promo bus recently it’s likely to be from the Roadshow Promotions fleet.

We’ll be helping them drive engagement, leads and sales, raise visibility, and build their brand including, social media management, blogs, video content, website page content, PR, design and client acquisition campaigns - essentially everything that’s not a bus!

On choosing Happy, Roadshow Promotions’ Director Natasha Greenley shared “We were looking for a team that delivers certainty and results in a provable, repeatable way, a team who can work alongside us as we scale the business. We have such busy schedules with a growing number of buses and clients so a dedicated marketing resource, we believe, is fundamental to our continued growth and success.”

Since appointment, the team have had a number of behind-the-scenes yard visits seeing what’s involved as the large fleet of single and double-decker buses are transformed into promotional masterpieces.

Chief Happy, Karen Lambert, said “What’s exciting about Roadshow Promotions is the profile of the clients they work with and the scope of what’s possible. We’re elated to be brought in at this stage of their growth. We’ll be using their obvious success to help scale their business in a planful way. We’re absolutely delighted to be “on board.”