It’s been a busy week in the marketing world, here’s what has caught our eye!
Facebook says it is committed to transparency following a turbulent few weeks for the social media giant. Facebook boss Nicola Mendelsohn says the social network is “committed to being open and transparent” when it comes to measurement and metrics as it faces a growing backlash from the ad industry over measurement errors and the effectiveness of digital advertising.
Immersive content was top of the agenda at this week’s SXSW conference across the pond. The rising popularity of virtual reality is being seen as a real opportunity for brands to get involved, according to The Drum.
In order to progress in their careers, marketers must embrace their creative side but also “truly embrace” data as they are expected to demonstrate ‘unicorn’ qualities. That’s the view from Lego boss Luis Navarrete Gomez who says believes there are four key areas marketers need to focus on in a technological age. These include leadership, functional skills such as CRM or ecommerce, channel skills and data literacy.
Nearly all UK-based senior business decision makers believe sales and marketing teams should work closely together, but say they could be more aligned, according to a YouGov survey commissioned by Huthwaite International.
And finally, M&C Saatchi, the ad agency behind the ill-fated Remain campaign for last year’s EU Referendum, says Brexit has had no effect on the advertising market within the UK.