Corporate identity and branding is by far my favourite form of design. It can sum up a company, a product, even a person with the use of an adopted style. Sometimes it’s not very clear what branding actually is, the word has become overused and diluted.
Branding is not just a ‘buzz’ word made up by sales men, it’s an integral part of your marketing. Branding is the collection of all things an audience will experience, and how all the brand elements work together. For company’s the logo(s), color palette, photo style, typeface, tag line, brand message, placement, treatment or any other connection the audience has defines the brand.
Personal branding uses the same ideas, but it becomes more personal. An individual’s Twitter profile, avatar, background, tweets, etc… accomplish the same thing, that’s right whether you knew it or not you’ve probably branded yourself! The goal is to be consistent. Strong brands like Nike or Coke are strong brands through consistent use of brand elements.
The best brands can stand-alone and are instantly recognizable. A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all, your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.
If you need help with your branding, Happy is, of course, happy to help.
Now then, time for a bit of fun. Below are a selection of brands, can you name them all? Let us know if you do!
Gareth Martindale is a Designer at Happy Creative, a full service marketing and creative agency based in Blackpool, Lancashire. To learn more or contact us please go to www.happy-creative.co.uk
