Happy Creative gives powerful impact to a simple message from the British Red Cross
The training offered by the British Red Cross saves lives. 54% of the people who have been trained by British Red Cross have been required to use their skills in real life.* So when it comes to choosing a training provider, who you learn with is every bit as important as what you learn.
The British Red Cross helps people in crisis, whoever and wherever they are. The organisation is part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.
Theirs is a brand respected more than almost any other. So when Happy Creative was asked to work with the British Red Cross to create an interactive first aid training brochure for the workplace, the British Red Cross’s unrivalled reputation was a natural starting point.
“Brands can work years to build the levels of trust enjoyed by the British Red Cross,” explains Happy Creative director Simon Brooke. “The British Red Cross is trusted implicitly around the world. That’s a powerful advantage, and something we looked to capitalise on in a very simple, direct way.”
*Safe Hands Survey
