We’re delighted to be helping one local authority bring a new approach to waste education.
None of us is new to recycling. We’re all familiar with the traditional messaging – so familiar that it’s much harder to achieve ‘cut through’ with audiences who are often desensitized to such messages, either because they feel they’re already doing lots of recycling, or because they’ve heard it all before.
That was the challenge facing Wyre Borough Council, who wanted its new waste education campaign to do something new, advancing the messaging from simply ‘recycle’ to address more nuanced issues like the accuracy of recycling (placing the right items in the right bins) or reducing the overall level of waste by repurposing and reusing as well as recycling (the 3 Rs).
This was to be an educational digital campaign to tackle a wide range of behaviours, with its focus squarely on the local community but with a potentially much wider impact. Following a successful tender, Wyre Council chose Happy as their delivery partner.
Changing behaviours
We’re working with the council’s Public Realm & Environmental Sustainability and Marketing teams to deliver marketing support, brand building and online awareness raising. In practice, that involves:
Influencing for the long term
The new campaign launched earlier this month, in time for Christmas – a time when waste levels typically reach their peak, and Chief Happy, Karen Lambert is thrilled to be on board.
“What a privilege it is to be able to play our part in making a difference in the Wyre community, and one that has such far-reaching outcomes. It’s really inspiring to know that what we’re doing will contribute to something much bigger than the campaign itself. Our goal is to create a campaign and assets that will Influence long term behavioural change. Making that sort of difference is deeply satisfying.”
The Wyre campaign is the latest in a growing number of ‘clients with purpose’ who are choosing Happy to spread their message of sustainability, energy efficiency and environmental wellbeing.
If your business is built on creating a happier future for everyone, let’s talk.
To receive more blogs like this, sign up here and we’ll send them when we add them. Only the best stuff. Promise. Subscribe now.
Personalised for your organisation
All the marketing and design skills you need for your business in one place (and without the overhead).
Creating a strong online presence that will help drive opportunities to your business.
Build your brand across multiple media. Literature, DM, Ads, Digital, Livery and a whole lot more. And yes, we create logos too.
Please enter your email to subscribe to the Happy blog
Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.
More about Paid Social CampaignsAll the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.
More about Social MediaMarketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.
More about Design & Brand BuildingYour website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.
More about WebsitesThere’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.
More about PR & Content