Happy to help grow Blackpool’s business community
Posted on: 1st Oct. 2021
We’re delighted to be continuing in our role as Blackpool Unlimited’s marketing partner after a successful tender process. It means we get to play our part in ensuring more start up and growing Blackpool businesses get the support they need.
Until 2024, we’ll be helping Blackpool Unlimited with a full marketing consultancy service. It’s a role that enables us to look at the bigger picture, creating and shaping bespoke marketing plans and tactics to suit the organisation’s goals.
“So much has changed as a result of the pandemic,” explained Chief Happy, Karen Lambert. “Markets, aspirations, customer behaviours and the way people work together have all been affected. It has changed the nature of the support Blackpool businesses need. It has influenced how the team at Blackpool Unlimited has delivered that support, and that has changed the marketing requirements, and they trust us to adapt with them.”
Throughout the next phase of the relationship, Happy will continue to complement the existing in-house team, providing marketing strategy, planning and brand building, a wide remit that includes creative concept design, content creation, social media management, press releases, animations and video, and event marketing support.
"It’s our pleasure to share the great work they do in building the prosperity of our town. We’re excited to be able to continue our work in ensuring more people and businesses benefit from it."
David Slater, Business Development Manager for Blackpool Council, said, “We exist to support local businesses and to provide more opportunities for job creation in Blackpool. A vital part of our success is the way we market ourselves. Extending our relationship with Happy Creative will enable us to keep extending our reach to offer free support to many more local businesses.”
Karen added, “We first partnered with Blackpool Unlimited in 2013. Since then we’ve seen the difference they make close up, as we’ve talked to start-ups and scale-ups who’ve found answers, inspiration, office space and practical support. It’s our pleasure to share the great work they do in building the prosperity of our town. We’re excited to be able to continue our work in ensuring more people and businesses benefit from it.”
If you’d like to explore the difference we could make to the ways you connect with your customers, talk to us.
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