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Keeping cool while the competition heats up

Keeping your products cool while the mercury rises outside is a top priority as the UK summer starts (for more than a week, hopefully).

As one of the biggest importers and suppliers of commercial refrigeration and food service equipment in the UK, Pentland Wholesale were after a catalogue unlike others in the marketplace.

Keeping the products fresh while making it feel funky was the job for Happy Creative’s design team which set the style for the catalogue before it is launched later this year. The brief was simple; keep the catalogue simple to use and keep Pentland Wholesale the partner of choice for dealers looking for an all-encompassing commercial refrigeration and food service equipment.

Pentland Wholesale is owned by the Pentland Group, a family-run business who have been trading for more than 80 years, dealing in sports and fashion and owning well-known brands such as Speedo, Hunter, Berghaus, Lacoste and Ellesse. Its wholesale business was launched in 1993 and supplies refrigeration units across the UK, from small hotels to mainstream, high-profile manufacturers and factories across Europe and the Far East.

The company has exclusivity in the UK with some of the world’s biggest and most respected refrigeration brands, including Infrico, Inomak, Mondial Elite and American Range. They have also had success in the UK and foreign markets with their own Blizzard brands. Its wholesale business experienced a £14million turnover which added to the £2billion turnover for the entire business.

Having a creative catalogue as part of their marketing collateral will help Pentland boost its already impressive turnover.

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