Animated video content
Make your content marketing memorable
Maximum impact in the shortest possible time. That’s the holy grail of digital marketing. You see, it’s not enough to be found on Google. Nor is it enough simply to stand out for the sake of standing out. Maximum impact comes from speed, simplicity, usefulness and – most of all – being brilliantly memorable.
And that’s the purpose of animated video content.
Short video animations are great tools for telling stories in a concise, compelling way. Your industrial process made easy. Your services explained with warmth and personality. A corporate history made less… well corporate.
Why use animated videos as part of your content strategy
They’re quick: A short video animation conveys each key message in a fraction of the time it’s taken you to reach the end of this sentence – so it never outstays its welcome.
They’re animated: The movement in animated video grabs attention, demanding your focus in case you miss something. Add a small detail here or a motif there and every statement you make can come complete with its own animated memory-jogger.
Added sound: Not everyone reacts to visual stimulus in the same way. But add a soundtrack to your animated video that cleverly matches the action on screen and those aural cues can be just as powerful an aide-memoire.
Drive traffic: Short video animations are great content and can be used as your content marketing strategy to bring search engine traffic your way.
Search engine ranking: YouTube is the world’s second most popular search engine. And it’s owned by the first (Google). So when you add your animated video showreel to YouTube you’re not only boosting your profile through some highly engaging digital marketing, you’re climbing the Google rankings too.
Our Happy Designer and Animator Hakim is happy to help
Hakim breathes life into ideas, turning concepts into campaigns, videos and infographics that in turn breathe life into our clients’ marketing. His digital design and animation skills give information power.
Take a look at our animated video showreels, and imagine what something similar could be doing for your business.
